Lead generation unlocked: Mastering social media for accountants
Catalina Smith from Socials for Accountants will challenge everything you thought you knew about social media and show you how to harness it strategically to expand your digital footprint, nurture leads, and grow your firm.
About this webinar
Social media isn’t just about likes and followers—it’s a powerful tool to reshape perceptions, build trust, and drive leads to your firm. But are you using it to its full potential?
In this webinar, Catalina Smith from Socials for Accountants will challenge everything you thought you knew about social media and show you how to harness it strategically to expand your digital footprint, nurture leads, and grow your business.
You’ll learn how to:
1️⃣ Rethink the public perception of accountants: Understand how consumer psychology and behavior shape client expectations and why it’s time to redefine what it means to be an accountant in the digital age.
2️⃣ Master lead generation and nurturing: Explore the evolution of a lead—from discovery to conversion—and learn practical strategies to guide prospects through your pipeline effectively.
3️⃣ Expand your digital footprint: Discover actionable tools and tactics to amplify your reach, execute a strategy, and achieve measurable ROI from your efforts.
This isn’t just theory. Catalina will walk you through real-world examples, psychological insights, and proven approaches that firms like yours have used to grow their online presence and attract their ideal clients.
Register to attend live or to receive a copy of the recording.
![Catalina Smith]()
Catalina SmithFounder, Socials for AccountantsCatalina is a social media strategist and accountant who has built two six-figure businesses from Instagram. She helps accountants cut through the noise with fresh marketing strategies that attract leads. Her sessions, grounded in the 'by accountants, for accountants' approach, leave audiences with a clear, actionable social strategy.
![Jess Marcello]()
Jess MarcelloContent Marketing Manager, KarbonJess spends her days creating content for Karbon Magazine with a mission to genuinely help readers run better accounting firms, manage stronger teams, and fulfill their own goals. She strongly believes in curating the right message for the right audience. It doesn’t have to be complicated—we’re all just people, right?
